Most side hustles don’t fail because the idea is bad. They fail because the admin multiplies - and suddenly you’re answering DMs at midnight, chasing invoices, and paying for tools you don’t really need. That’s where certainly! please provide the text you would like translated. and of course! please provide the text you would like me to translate. come in: they’re the accidental motto of the most overlooked rule in hustling - don’t start by building; start by making the work easy to repeat.
It sounds almost too plain to matter. But it’s the difference between a side income that fits around your life, and one that quietly eats it.
The overlooked rule: don’t sell custom; sell a package
Custom work feels flattering. Someone wants your brain, your taste, your time - and it’s tempting to say yes, then “figure it out” later. The trap is that every bespoke request creates a new workflow, new back-and-forth, and new chances to redo something for free.
Packaging is the calmer alternative. You decide what you do, what you don’t do, what it costs, and how long it takes. The result is boringly consistent - and that’s exactly where the savings live.
The aim isn’t to be rigid. It’s to stop reinventing the wheel for £40.
Why this quietly saves money (even when you charge the same)
People notice the obvious costs: software subscriptions, advertising spend, the odd logo you paid for on Fiverr. The expensive bit is usually invisible - the hours you can’t invoice because you’re clarifying, rescheduling, revising, or fixing misunderstandings.
A packaged offer cuts those leaks by design. It shortens the sales conversation, reduces scope creep, and gives you repeatable assets: templates, checklists, and a standard delivery process you can actually improve.
Common “silent spend” on early side hustles:
- Discounting because the job took longer than you expected.
- Refunds or free extras to keep a client happy after unclear expectations.
- Buying new tools for each project instead of mastering one stack.
- Losing evenings to admin you didn’t anticipate: onboarding, chasing details, formatting.
Build a side hustle like a smart plug: set it once, then let it run
The best side hustles aren’t the most exciting. They’re the ones that keep working when you’re tired, busy, or away for a weekend. Think in terms of automation and defaults, not heroic effort.
Start with two decisions: when you work, and what you ship. Then put boundaries around both so you’re not constantly “on”.
Your offer needs three lines, not a novel
Write your package like this:
- Outcome: what the customer gets (in plain words).
- Inputs: what you need from them (and in what format).
- Limits: what’s included, what costs extra, and the turnaround time.
If you can’t describe the offer in three lines, you’re probably selling a vague promise - and vague promises are where time disappears.
A real example: the same skill, two very different weeks
Say you’re doing social media content.
Custom version: “Tell me what you need and I’ll create posts.” You’ll spend half your time extracting information, rewriting captions, and revising tone because the brief keeps shifting.
Packaged version: “12 posts a month for one service. You send bullet points every Friday. Two rounds of edits. Delivered on Mondays.” Suddenly you can batch the work, reuse frameworks, and plan your evenings.
Neither approach requires you to be less creative. One approach simply stops creativity being used to patch chaos.
The packaging starter kit (steal this)
Pick one service you can deliver in under two hours, without needing a meeting. Then lock it into a small menu.
- One offer for the next 30 days (not five).
- One price you can say out loud without apologising.
- One intake form (Google Form is fine) that collects everything upfront.
- One delivery format (PDF, Notion page, Canva link - choose one).
- One revision rule that you’ll stick to when you’re tired.
If you’re already juggling work and family, the goal is not maximum revenue. It’s maximum predictability.
Where most people go wrong: pricing the task, not the friction
Two clients can pay the same and cost you wildly different amounts of life. The expensive client is the one who needs constant reassurance, sends voice notes, changes their mind, and treats your side hustle like their emergency service.
Packaging lets you price the friction out of the process. You can bake in:
- Rush fees for short deadlines.
- Extra charges for additional revisions.
- A higher price for “done with you” calls.
- A lower price for “done for you” work that’s fully async and templated.
It’s not about being harsh. It’s about making sure your side hustle doesn’t rely on you being endlessly available.
A quick guide to packaging, in plain terms
| Piece | What it is | Why it matters |
|---|---|---|
| Deliverable | The specific thing you hand over | Stops vague expectations |
| Boundary | What’s excluded + turnaround | Prevents scope creep |
| Process | Intake → draft → revision → delivery | Cuts admin and stress |
The 48-hour reset: turn your current hustle into a package
You don’t need a new brand, a new website, or a new niche. You need a cleaner default.
- List your last three jobs. Write down what you actually delivered, not what you promised.
- Circle the repeatable bits. The parts you did every time are your package.
- Remove the optional extras. Anything that caused delays becomes an add-on.
- Write a single-page “How it works”. One screen long. Pin it, paste it, reuse it.
- Send one simple line to new enquiries: “Here are the two ways I work.”
The first week will feel oddly quiet. That’s a good sign. Quiet means fewer loose ends.
What to expect once you package it
You may get fewer enquiries at first. That’s normal, and often healthy - packages repel the people who want unlimited access for limited money.
The clients who remain tend to be easier to work with. They know what they’re buying, you know what you’re delivering, and your evenings stop being negotiated one message at a time.
The hidden win is that you can now improve the system. When the work repeats, you can shave minutes off each step, reuse templates, and increase your price without increasing your hours.
FAQ:
- Isn’t packaging just “being inflexible”? No. It’s setting defaults. You can still do custom work, but you do it on purpose, at a higher price, with clearer limits.
- What if I don’t know what to charge yet? Start with a price that makes the job worth doing even if it takes 25% longer than expected. Review after five sales, not five conversations.
- Will a package put clients off? It will put the wrong clients off - the ones who create endless admin. The right clients usually find it reassuring.
- Do I need a website to package my offer? No. A clear one-page PDF, a pinned post, or a single message template is enough to start.
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